SEO

SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility and rankings in search engine results pages (SERPs). It involves various techniques and strategies aimed at increasing organic (non-paid) traffic from search engines like Google, Bing, and Yahoo. Here’s a detailed description with key points:

1. Keyword Research and Analysis:

   SEO begins with thorough keyword research to identify relevant search terms that users are likely to use when looking for products, services, or information related to your business.

2. On-Page Optimization:

   On-page SEO focuses on optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

3. Technical SEO:

   Technical SEO involves optimizing the technical aspects of a website to improve its crawling and indexing by search engines.

4. Content Creation and Optimization:

   High-quality content is crucial for SEO success. It should be informative, engaging, and relevant to the target audience.