Email marketing

Email marketing is a digital marketing strategy that involves sending emails to prospects and customers to promote products, services, or events, as well as to build relationships and drive engagement. It is a powerful tool for businesses of all sizes to nurture leads, retain customers, and increase sales. Here’s a detailed description with key points:

1. List Building and Segmentation:

   Creating opt-in forms on websites, landing pages, and social media to collect email addresses from interested prospects.

2. Content Strategy and Creation:

   Developing a content calendar that aligns with business objectives and audience interests, including promotional offers, educational content, newsletters, and more.

3. Automation and Campaign Management:

   Setting up automated workflows (e.g., welcome series, abandoned cart emails, birthday greetings) to deliver timely and relevant messages based on user actions or triggers.

4. Deliverability and Compliance:

   Maintaining sender reputation by following best practices (e.g., avoiding spammy content, using double opt-in) to ensure emails land in recipients’ inboxes.